Burberry

The taxonomy by Women's, Mens, Children's, Beauty and The Trench coat, making the breadth of Burberry's product offering more visible and allowing products to be found more easily.

A category page has been introduced blending inspiration and commerce, allowing customers to understand the product category in more detail. Emotive and inspiring content, such as full length videos and new editorial narrative, as well as further animations and transitions also enhance the experience around each product area and bring each of these category pages to life.

Each page is carefully curated from a visual point of view, but also working closely with marketing and the e-com teams to assure a clear linking strategy and stock availability.


Burberry, 2013
concept design, design, curation



See Project

The taxonomy by Women's, Mens, Children's, Beauty and The Trench coat, making the breadth of Burberry's product offering more visible and allowing products to be found more easily.

A category page has been introduced blending inspiration and commerce, allowing customers to understand the product category in more detail. Emotive and inspiring content, such as full length videos and new editorial narrative, as well as further animations and transitions also enhance the experience around each product area and bring each of these category pages to life.

Each page is carefully curated from a visual point of view, but also working closely with marketing and the e-com teams to assure a clear linking strategy and stock availability.


Burberry, 2013
concept design, design, curation



See Project